Blog marketing

Evolution of a Megaphone

From: psambrakos, 2 months ago



Presentation given at the first Greek Blogger Camp, at Ios on June 3rd, 2007. Presented by Panos Sambrakos, of OgilvyOne Worldwide -- Athens, this is a case study of a web 2.0, blogging campaign done in Greece for the launch of the new Toyota Auris. It concerns the challenges being met by marketing managers in today's "consumer in control" era, and a way to approach this change.