Google Gooses Big Media | TIME

Google Gooses Big Media | TIME:

"Now 'we've got to get used to an environment where people access our content in a variety of different ways.' Thompson sees this as an opportunity--the BBC signed a deal in early March to set up three new 'channels' on Google's YouTube site to show short video clips from its programs and share in the ad revenue YouTube generates. 'One of the things no media organization can do now is cancel the future,' he said."

Except for user volunteer contents, Google also tries to convince those big content producers to go with their distribution model.

Forgot to mention that Google has made 10.6 billion USD dollars revenue last year with 3.1 billion USD dollars after tax profit. It means Google generates 30% net profits by its business model. To give you a rough picture, Hong Hai (foxconn technology group) , the biggest company in Taiwan, makes 673 billion NTD dollars in 2005, roughly around 21 billion USD dollars. It's after tax profit is 40 billion NTD dollars, transferring to 1.25 billion USD dollars. The net profit margin is 5.9%.